top of page

Privacy Notice

This privacy policy sets out how GeneFirst Ltd uses and protects any information that you give GeneFirst Ltd when you use this website.


GeneFirst Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.


GeneFirst Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. 


What we collect


We may collect the following information:


  • name

  • contact information including email address and telephone number

  • demographic information such as postcode, preferences and interests

  • other information relevant to customer surveys and/or offers



We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.


What we do with the information we gather


We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:


  • Internal record keeping.

  • We may use the information to improve our products and services.

  • We may periodically send promotional emails about new products (ensure these promotional emails are within legitimate interests under the GDPR).




We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. 


Data Protection Regulations  


We are regulated by the EU General Data Protection Regulation 2018.


To ensure compliance with our obligations under these regulations we keep personal data up to date, store and destroy personal data securely, do not collect or retain excessive amounts of data and protect personal data from loss, misuse, unauthorised access and disclosure.


How we use cookies


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. See below for information on the cookies we use.


How long do we keep your personal data?


We keep your personal data for no longer than reasonably necessary for a period of 1 year after last marketing interaction.


Access to your own personal information


You may request details of personal information which we hold about you under the General Data Protection Regulations 2018. If you would like a copy of the information held on you please email Winnie Wu at


If you believe that any information we are holding on you is incorrect or incomplete, please write to Winnie Wu, GeneFirst Ltd.,  Unit 2 The Quadrant, Abingdon Science Park, Abingdon, Oxfordshire, OX14 3YS, United Kingdom. or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect


The table below lists the cookies we collect and what information they store.


bottom of page